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The Resource Monster loyalty : how Lady Gaga turns followers into fanatics, Jackie Huba

Monster loyalty : how Lady Gaga turns followers into fanatics, Jackie Huba

Label
Monster loyalty : how Lady Gaga turns followers into fanatics
Title
Monster loyalty
Title remainder
how Lady Gaga turns followers into fanatics
Statement of responsibility
Jackie Huba
Title variation
How Lady Gaga turns followers into fanatics
Creator
Subject
Genre
Language
eng
Summary
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Cataloging source
DLC
http://library.link/vocab/creatorName
Huba, Jackie
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Lady Gaga
  • Women musicians
  • Musicians
  • Customer loyalty
  • Customer relations
  • Marketing
Label
Monster loyalty : how Lady Gaga turns followers into fanatics, Jackie Huba
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own
Control code
ocn821265855
Dimensions
22 cm
Extent
vii, 214 pages
Isbn
9781591846505
Isbn Type
(hbk.)
Lccn
2013006819
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781591846505
  • (OCoLC)821265855
  • (Sirsi) b13141260
Label
Monster loyalty : how Lady Gaga turns followers into fanatics, Jackie Huba
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own
Control code
ocn821265855
Dimensions
22 cm
Extent
vii, 214 pages
Isbn
9781591846505
Isbn Type
(hbk.)
Lccn
2013006819
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781591846505
  • (OCoLC)821265855
  • (Sirsi) b13141260

Library Locations

    • McCracken County Public LibraryBorrow it
      555 Washington Street, Paducah, KY, 42003, US
      37.0841169 -88.5988375
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